PPC ANALYTICS DASHBOARD

The Challenge

Unifying data from different advertising platforms with different metrics, attribution models, and reporting delays into a coherent analytical view.

Overview

The PPC Analytics Dashboard unifies advertising data from Google Ads and Meta across multiple e-commerce sites into a single analytical view. It applies AI analysis to identify trends, anomalies, and optimisation opportunities.

Key Features

• Unified Google Ads and Meta Ads analytics
• AI-powered PPC analysis and recommendations
• Cross-site performance comparison
• GA4 transaction attribution by channel
• Historical trend analysis and forecasting
• Automated daily and weekly reporting